WHO WE ARE
At FlexoFibers™, we lead the forefront of sustainable construction, standing out as pioneers in the recovery of steel fibers from end-of-life tires for concrete reinforcement, driving sustainability, innovation, and efficiency in construction and other industries..
MISSION
Our mission is to give waste a second life, especially end-of-life tires. Through our cutting-edge technology and innovative process, we transform discarded tires to obtain high-quality steel fibers, rubber, and wire. We are dedicated to providing sustainable solutions that not only benefit our customers but also the environment.
At FlexoFibers™, we are committed to excellence and sustainability in every phase of our process, from raw material recovery to the delivery of the final product. Our focus is dedicated to building a greener and more sustainable future for future generations.
Since our foundation in 2017, we have been pioneers in the sustainable construction industry, making significant advancements with our FlexoFibers™ steel fibers. These fibers are known for their low carbon footprint, great flexibility, and high toughness, significantly contributing to the production of high-quality, impact-resistant sustainable concrete.
OUR TEAM
Our management team combines extensive experience and a solid track record in various sectors, enabling us to approach challenges with a comprehensive and creative perspective. With seasoned leaders in areas such as engineering, industrial design, innovation, sales, finance, and strategic planning, we are committed to steering our company towards success through operational excellence, continuous innovation, and effective leadership.
We take pride in supporting sustainability and the circular economy, caring for the environment, and promoting responsible business practices. Together, we work in synergy to drive the growth and sustainable development of our organization.
Alejandro Grases
Production Mechanical Engineer with 10 years of experience in the tire recycling industry. For 8 years, he served as General Manager in a recycling plant with a capacity of 3,000,000 tires/year, and for 2 years, he worked as an advisor in equipment design for tire recycling. Previously, he accumulated 10 years of experience in the execution of prefabricated concrete in a stationary plant.
Manuel Grases G.
Mechanical and Hydraulic Engineer, with a track record of over 30 years in entrepreneurship and the development of innovative technologies and processes. He has a strong vocation for developing solutions in key areas such as renewable energy generation and mineral recycling. Additionally, he demonstrates a deep passion for driving change towards a more sustainable circular economy.
Ricardo Ayala A.
Mechanical Engineer with a master’s degree in Industrial Management and Engineering, specialized in logistics, distribution, and after-sales service, accumulating over 14 years of experience in multinational companies in the automotive sector. Passionate about continuous process improvement that not only optimizes productivity but also significantly reduces the carbon footprint. He has a wide-ranging career in developing highly productive teams in multicultural environments on three continents.
Eduardo Rojas P.
Civil Engineer with a Master of Science from Stanford University, with over 40 years of experience as CEO of Stambul Rojas Sucesores C.A., a family construction company based in Venezuela. Under his leadership, the company has completed the construction of over 1 million square meters in projects both in Venezuela and the United States. In addition to his outstanding work in the construction sector, he has held management positions in the strategic and financial development of companies, as well as in promoting the circular economy.
Valentina Rojas B.
Production and Systems Engineer with a master‘s degree in Project Management and an Executive Master’s in Marketing and Sales. With over 11 years of experience in real estate project management, business development, and strategic planning, she has led various projects, excelling in her ability to coordinate multidisciplinary teams. Her experience in implementing Lean Construction management tools has been key to optimizing processes, reducing costs, and improving operational efficiency.
Pedro Grases
Mechanical Engineer with studies in General Business Management at IESE. With over 40 years of experience as an entrepreneur, CEO, or president in various sectors, from construction, real estate development, commerce, to the recycling industry. His career in companies across different countries has been distinguished by his ability to identify business opportunities, implement effective strategies, and lead teams to business success.
HISTORIA
The FlexoFibers™ venture was founded in 2017. The combined experience of Manuel and Alejandro Grases, father and son respectively, totals over 30 years in the construction, industrial design, and tire recycling sectors. Both had developed innovative technologies both individually and collaboratively, with a focus on environmental sustainability in the field of construction. With this venture, they aimed to address the serious global problem of discarded tires by recovering one of their key components: steel.
After a period of observation and analysis, they identified that the contaminated steel fibers from tire recycling had similar characteristics to conventional fibers available on the market for concrete reinforcement. They then decided to investigate the feasibility of reusing this fiber, noting that various universities had conducted studies on the subject. However, none had found a solution to clean, condition, and classify the fiber on an industrial scale. And that’s when the opportunity arose to solve the environmental problem through cutting-edge technology and an innovative process.
